Hiring Hub
Hiring Hub is a recruitment marketplace disrupting the traditional recruitment agency/candidate hiring model.
The Challenge
When jobs are posted to the Hiring Hub site by SMEs and HR managers, they generate fees for recruitment agencies, which in turn creates revenue for Hiring Hub. Hiring Hub had scaled the ‘supply’ side of their marketplace by filling it with a sufficient number of recruitment agencies. They now needed to increase ‘demand’ by ensuring that enough SMEs and HR managers were using the platform.
Hiring Hub had already invested in a range of marketing tactics, none of which had achieved the results they were seeking. The business needed a full strategic review in order to identify a scalable and repeatable approach to marketing.
My response
In collaboration with the Hiring Hub team, I mapped out a holistic overview of the existing marketing and sales strategy. From there, I identified where adjustments could be made in order to facilitate and accelerate results.
I also worked closely with Hiring Hub’s marketing manager in order to progress their professional development; to ensure that they bought into the new strategic changes; and to ensure that they felt supported in reaching their potential within the role.
The results
“Kathleen worked with Hiring Hub as a consultant for ten months, taking full ownership of our marketing activity and delivery; optimising workflows to reduce cost-per-lead and increase ROI; and building the foundations of a repeatable, scalable customer acquisition model.
Bringing KO Consulting on board freed me up to focus on other areas of the business, comfortable in the knowledge she was on top of our lead acquisition and spend.”
Simon Swan, Hiring Hub Founder and CEO
Strategic.
Strategic, sustainable change borne of creative thinking and real insights. The kind of change that requires a fresh perspective on your business.
Sustainable.
I’m not about one flashy campaign to live or die by. That’s not my area of expertise. I’m about strategic plans that are realistic, based on your budget and resources, so that my impact on your business is sustainable.
Successful.
That’s what it’s all about after all, making a positive impact and getting a return on your investment. I don’t take that responsibility lightly.