Space 48
Space 48 is a respected, Manchester-based e-commerce agency. When I began working with Space 48 they were best known for their the design and build of Magento-powered online retail platforms.
The Challenge
Space 48 had enjoyed a string of successes, and were looking to ascend to the next level of growth. The team weren’t looking to gain hundreds of leads a month – they just wanted to find the right kind of customers, and then foster longstanding and mutually beneficial relationships with them.
My response
Through discovery meetings with founder Jon Woodall, it became apparent that to reach the next level, Space 48 needed to evolve its brand focus away from being primarily a Magento design-and-build agency.
The outcome of these meetings was the understanding that Space 48 needed to better communicate the value it brings to its customers. (The short version: Space 48 helps online retailers sell more by creating a truly seamless commerce experience for their customers.) So, working together and with other stakeholders in the business, we developed an improved value proposition that more accurately reflects Space 48’s offer.
From there, a new brand was formulated, along with a new marketing strategy that focused on how the average Space 48 client experiences the agency – from initial interactions through to onboarding and account management. This strategy was supported by a series of high-quality events, from intimate round-table dinners to large-scale functions hosted at the Space 48 offices.
The Results
“Kathleen worked with Space 48 during a critical juncture in our development, and really helped kickstart our next phase of growth. She was able to crystallise my vision for the business, translating it into a coherent and well-thought-out marketing strategy. This strategy was easy to share, implement and track across the company, increased employee engagement in marketing, and shifted the direction of travel for Space 48. I wouldn’t hesitate to recommend her.”
Strategic.
Strategic, sustainable change borne of creative thinking and real insights. The kind of change that requires a fresh perspective on your business.
Sustainable.
I’m not about one flashy campaign to live or die by. That’s not my area of expertise. I’m about strategic plans that are realistic, based on your budget and resources, so that my impact on your business is sustainable.
Successful.
That’s what it’s all about after all, making a positive impact and getting a return on your investment. That’s what I’m here for, what I’m invested in, making your business the success it deserves to be.